Social Media Content Creation With The Social Message Optimizer

Social Media Content Creation With The Social Message Optimizer Social media engagement. Every marketer wants more of it. So, other than  creating content that tends to perform well on social media how can you  write the best social media posts ever to boost  your engagement? It turns out, that- in addition to creative ideas- certain mechanics can predict  each of your social messages success. By social media mechanics, I mean seriously knowing: What message type (text, image, link, or video) gets the most engagement for every network? How many characters should your social media message be for every network? How many hashtags should you include in your message for every network? How many emojis should there be in your message for every network? What  emotional sentiment works best for every network? ^^^ If you knew the answers to those questions for every network and subsequently optimized every social media message you write for every network you would get more engagement for every network. So wouldnt it be nice if there were a free tool to help you do just that?  Ã°Å¸Ëœâ€° Introducing: The Social Message  Optimizer From Go ahead: Use the Social Message  Optimizer now! You don't need to read this blog post to write better social media messages. Just use the Social Message  Optimizer, follow the prompts, and shoot for a score of 80 or higher. Go on. You seriously don't need to read this blog post. You can come back and read this. But you really don't have to.  Ã°Å¸Ëœ ¬ 1,488 messages are optimized through  this puppy EVERY DAY. (That's 44,636 per month, for the mathematically inclined.) So  if you're not using it, you're already 1,500 messages behind.  Just sayin'... Just ask our friend Jay Baer, president of  Convince Convert, if he thinks it works: New tool from @- helps you write better #socialmedia messages. Check it out here: https://t.co/FZuZTSgty2 pic.twitter.com/VxXLYArtz1 - Jay Baer (@jaybaer) May 6, 2017 You're still reading, but you seriously  should just go use that tool instead. The tool is  way more fun. Trust me... Or trust Christin Kardos what she thinks (if you still think I'm a little sketchy). Fun, helpful #tool alert! Write Better Social Messages w/ #SocialMedia Message Optimizer From @https://t.co/5ZTiaX8GIU #smm pic.twitter.com/sj8vNxtnsi - Christin Kardos (@ChristinKardos) May 3, 2017 Alright. Read on then. I recently analyzed the most engaging  social media messages from a sample  of 6,399,322 messages posted  through 's database. For those who may be  unfamiliar, is the #1 best-selling social media + marketing management calendar in the world with 15,000+ customers in more than 100 countries. Coupled with 's custom, proprietary, and never-before-seen data, I've also  researched every study I could find around the web on the topic of writing social media posts (specifically about the mechanics): HubSpot's character count guide Buffer's  how many hashtags blog post Buffer's optimal length infographic Jeff Bullas' Facebook fan engagement tips Fast Company's ideal tweet and Facebook post length article TrackSocial's tweet length blog post Sprout Social's Instagram hashtags blog post Super Spicy Media's Instagram hashtags blog post Max Woolf's Instagram hashtags case study Copyblogger's art of writing great Google+ posts blog post Marvin Williams' Instagram tagging deck 's brand new research into the most engaging social media messages from a sample of  6,399,322 from a diverse range of industries (think real estate to software to fitness companies to department stores) At times, these studies  differed from  the nearly 6.4 million data-driven results  that fuel the  Social Message  Optimizer. Several  reference what appear to be the same data sets over and over, rarely adding new commentary to the conversation. So in this blog post, you are going  to learn... The message type that gets the most engagement for each social network. How long your message should be for every social network. How many hashtags to include in your message for each social network. How many emojis tend to get the most engagement on every social network. The emotional sentiment (positive or negative?) that performs best on every social network (spoiler alert: Think positive thoughts). ...and all of it is backed by  6,399,322 reasons to take this advice very seriously.  Ã°Å¸â„¢Å' Solid Content Solid Mechanics Solid content trumps solid mechanics. That said, this blog post is all about the mechanics. Read this to write better social media content. Once you master social media writing, then worry about the mechanics. I suggest thinking about this like skill acquisition: Start by brainstorming engaging  messages. Hone your  core skill behind writing well. Master writing for each social network with the Social Media Optimizer. Think of it like this: In addition to writing solid messages,  there are several other optimization layers  to hone in your skill set  that will impact your success: Social media visuals: Download the free Photoshop CC file in this post to design  perfectly sized images for each of the networks (and you'll get 84 free images, too). Best times to post: It makes sense to share when  your followers are most active on each network. Use the free Google Analytics Custom Reports to know when your audience is most active. How often to post: Are you sharing too little or too much?  Download this infographic to post the perfect amount for each network every day. ^^^ I'm sure you can think of a dozen more things that may impact your social media engagement. But for now, in this blog post, you are only going to learn about the message mechanics that fuel what Susan Gilbert calls the "#1 Social Message Optimizer."  Ã°Å¸Ëœ  Check out the "#1 Social Message Optimizer" by @: https://t.co/bY0sRUClIl #smm #marketing - Susan Gilbert (@SusanGilbert) May 2, 2017 Let's do this. How To Write For Facebook The  best Facebook message  is a link post that is 111 characters long, contains zero hashtags, has one emoji, and shares a  positive message. Use the following  information to optimize your own Facebook posts as you write them: Message Type Best: Link Good: Image OK: Text Character Count Best: 111 Good: 119 OK: 40 Hashtag Count Best: 0 Emoji Count Best: 1 Ok: 0 Writing for Facebook? Get the most engagement with links, 111 characters, 0 hashtags, 1 emoji,...How To Write For Twitter The best tweets are image posts that are 103 characters long, contain two hashtags, include one emoji, and are positive sentiment. Optimize your tweets with the mechanics best practices  to increase your engagement: Message Type Best: Image Good: Text OK: Link Character Count Best: 103 Good: 113 OK: 93 Hashtag Count Best: 2 Ok: 1 Emoji Count Best: 1 Ok: 0 The best tweets = image + 103 characters  + 2 hashtags  + 2 emojis  + positivity.How To Write For Instagram The best Instagram messages are image posts that are 241 characters long, contain 11 hashtags, have three emojis, and are positive sentiment. Boost your engagement by optimizing your Instagram messages according  to  the these mechanics best practices: Message Type Best: Image Good: Video Character Count Best: 241 Good: 200 OK: 224 Hashtag Count Best: 11 Good: 5 OK: 10 Emoji Count Best: 3 Good: 2 Ok: 1 Get the most engagement on Instagram with image, 241 characters, 11 hashtags, 3 emojis, positivity.How To Write For Pinterest The best Pins are image posts that are 215 characters long, contain zero hashtags, include zero emojis, and show positive sentiment. Optimize your Pins to get the most engagement by following these best practices for mechanics: Message Type Best: Image Good: Link Character Count Best: 215 Good: 148 OK: 141 Hashtag Count Best: 0 Emoji Count Best: 0 The best Pins have  an image, 215 characters, 0 hashtags, 0 emojis, positive sentiment.How To Write For LinkedIn The best LinkedIn messages are link posts that are 149 characters long, demonstrate positive sentiment, and contain no hashtags or emojis. Optimize your LinkedIn messages by following  these mechanics best practices: Message Type Best: Link Good: Text OK: Image Character Count Best: 149 Good: 125 OK: 95 Hashtag Count Best: 0 Emoji Count Best: 0 Get the most engagement on LinkedIn: Link, 149 characters, 0 hashtags, 0 emojis, positive sentiment.How To Write For Google+ The best Google+ messages are link posts that are 65 characters long, contain three hashtags, include one emoji, and show signs of positive sentiment. Optimize your Google+ message according to these best practices for mechanics to get the most engagement: Message Type Best: Link Good: Image OK: Text Character Count Best: 65 Good: 60 OK: 502 Hashtag Count Best: 3 Good: 2 OK: 1 Emoji Count Best: 1 Ok: 0 The best Google+ messages? Link, 65 characters, 3 hashtags, 1 emoji, positivity.The Breakdown: What To Do Now? The ideal message type and character count for each network are pretty obvious. However, you may want some help  finding emojis and hashtags  to optimize certain shares. Because when you bring the details  together right, you can be a high-scorer like tech keynote speaker Brian Fanzo: I got a 79 on the Social Media Optimizer via @! https://t.co/QRa7i7GFV7 - Brian Fanzo 😎 (@iSocialFanz) May 2, 2017 Nice work, Brian  Ã°Å¸â€˜Å  Now, let's explore. Where To Find Hashtags? Here are a few tools you can use to find trending or popular hashtags: What The Trend helps you explore the top hashtags from the past month. Twitonomy helps you see hashtags similar to the content you tend to  check out on Twitter. RiteTag  gives you feedback on hashtags as you type them. Hashtagify helps you find existing popular hashtags. If you'd like to learn  more about how to use hashtags effectively, read this ultimate hashtag guide. You'll also discover how to find hashtags on every network that supports them to get a better feel of how to write great messages for each network. Where To Find Emojis? There are a handful of ways to include emojis the messages you're creating with the Social Message  Optimizer: On your Mac, press Control, Command, and Space Bar at the same time. You'll see an emoji menu where you just need to hit an emoji and it'll populate where your cursor is. 😉 On Windows 8 or 10, hit the keyboard icon in the lower-right corner of your taskbar to activate the Touch Keyword. Then click the smiley face icon to change the keyboard to an emoji keyboard. Just like on Mac, when you hit an emoji, it will enter where your cursor is. Otherwise, simply bookmark GetEmoji, then copy and paste emoji art from the website into your social media message. Now You Know How To Optimize Your Social Media Messages We know you're going to fall in love with the Social Message Optimizer, like Rachel Thompson, did... LOVE LOVE LOVE: If You Love The Headline Analyzer, Just Wait Until You See This! Think #Social Media https://t.co/jw2eqckQ8r via @ - Rachel Thompson (@RachelintheOC) May 20, 2017 But just because you probably want all of this data at your fingertips the next time you're writing messages with the Social Message  Optimizer, here's a handy (downloadable + savable) infographic of everything you just learned: Remember, this blog post is all about the mechanics behind writing  engaging social media messages. Here is some recommended reading to write effective messages beyond the mechanics: This Is How To Write For Social Media To Create The Best Posts The 6 Types Of Social Media Content That Will Give You The Greatest Value How to Boost Engagement on Social Media with Visual Content How To Make The Best Social Media Images The Easy Way (+ 84 Free Images) How To Develop A Winning Social Media Content Strategy (Free Template) Good luck! Remember... the Social Message  Optimizer is FREE! Optimize your social media messages now. 😉 Join these fine marketers in writing the best social media messages the web has ever seen! If You Love The Headline Analyzer, Check Out the Social Message Optimizer https://t.co/A1Fvuw69Fi via @ - Mike Wilton (@mwilton13) May 2, 2017 How To Write For Social Media To Create The Best Posts @is the BEST content blog on the web HANDS DOWN ðŸ™Å' https://t.co/owTvBUVvm8 pic.twitter.com/LaIcvWXaaA - Whale of a Tale 🠐 ³Ã°Å¸ â€¹ (@thewritewhale) May 17, 2017 LOVE the Headline Optimizer. Have you SEEN the Social Message Optimizer! via @@njellering https://t.co/CvOierGFgS - Lisa Shomo (@keenkoncept) May 4, 2017 @OMG...social message optimizer https://t.co/SKXDqFlPSP. ⠝ ¤Ã¯ ¸  - The Rambler (@MRTrambler) May 11, 2017